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Our Philosophy
Our philosophy is simple: Engage. Communicate. Succeed. Engage: The keystone of this pillar is to proactively seek out and seize opportunities for your company to interact with its key publics and...
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Public relations is an executive function, act accordingly
Engage. Communicate. Succeed. BLUF: Public relations is an executive function; therefore, we as PR practitioners must act accordingly. We must know what those in the boardroom need to hear. We must be...
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Compelling content is overrated, instead be timely & responsive
Engage. Communicate. Succeed. Merriam & Webster define the word compel, “to drive or urge forcefully or irresistibly.” With respect to content, the word compelling is often used together with the...
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PR & Return on Investment: Give credit where credit is due
Engage. Communicate. Succeed. Whether it is public relations, marketing, advertising, or sales, practitioners want and need to show that they add value to their company. One of the most influential...
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A path to peace for natural adversaries: News Media & PR
Engage. Communicate . Succeed. In its doctrinal publication entitled, “Warfighting,” the U.S. Marine Corps defines war: “The essence of war is a violent struggle between two hostile, independent, and...
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Plant PR Plans during the Seed Stage, watch investors grow
Engage. Communicate. Succeed. Incorporating PR plans into proposals for Seed funding is perhaps the most under-appreciated and under-utilized method for seeking new capital by most small businesses....
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Without talking capability, a discussion on Defense spending and budget cuts...
Engage. Communicate. Succeed. As of late there have been numerous discussions in the news and amongst think tanks regarding the Defense budget cuts in terms of money, equipment, and personnel. However,...
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